Aadhaar Masking APIs: Eliminate Identity Thefts & Enhance Customer Privacy

Authored by: Mohammed Mansoor    Reading Time: 03 min 30 sec

Financial organizations typically use Aadhaar as identification while providing various services, as it is a unique authentication system.

In internet security, Aadhaar-based financial solutions are a growing trend. Since Aadhaar is a source of highly personal information, FIs and customers have relied on various security measures to prevent illegal access.

The Aadhaar masking API solution is one of the most effective ways for financial institutions to preserve data privacy and improve customer experience.

Aadhaar Masking APIs

Why is it important for financial institutions?

Aadhaar masking APIs enables financial companies to conceal the Aadhaar numbers of their customers. This protects the institution against several vulnerabilities, including credit card theft. The APIs additionally validate each customer’s Aadhaar number before storing it in the bank records.

This reduces identity theft risk while delivering better customer privacy and experience.

Role of masked aadhaar in data privacy:

The importance of data security has soared in the past few years. With digital platforms and internet-based services, customers rely more on technology to perform various financial operations. However, this reliance also makes individuals more susceptible to surveillance and tracking by fraudsters. Customers’ Aadhaar numbers are used as a means of identification and tracking.

According to multiple news sources, Aadhaar has been issued to over 89% of India’s total population as of 2018. The Aadhaar card remains one of the most basic forms of identification, since it contains the biometric and demographic information of the cardholder. The Unique Identification Authority of India (UIDAI) has provided security for the Aadhaar database on multiple occasions.

What prompted UIDAI to introduce the Masked Aadhaar?

According to research by the Centre of Internet and Society (CIS), around 130–135 million Aadhaar numbers were leaked from four government websites in 2017. These included the National Social Assistance Programme, the National Rural Employment Guarantee Scheme, and two websites operated by the government of Andhra Pradesh.

In addition, the CIS said that the primary cause of the data breach was the absence of adequate masking procedures. This exposed sensitive information on Aadhaar cardholders, including their addresses, pictures, and financial information.

A valid Aadhaar number is a key to many levels of locks that protect a person’s most vital and sensitive information. Additionally, a 2018 investigation revealed that the complete Aadhaar database could be purchased in about 10 minutes for just Rs500.

The UIDAI launched the Masked Aadhaar in response to recurrent concerns regarding reported Aadhaar card data leaks and people’s anxiety about using Aadhaar as Proof of Identity. The Masked Aadhaar” feature acts as an additional security layer and reinforces the system. It resembles a standard Aadhaar, except that the Aadhaar number is partially obscured.

iStart Aadhaar masking API Solution:

iStart’s AI-driven Aadhaar processing solution enables the detection, extraction, validation, and masking of Aadhaar images, as well as the digitization of end-to-end Aadhaar processing for the seamless onboarding of clients.

Our technology is based on OCR (Optical Character Recognition) and NLP (Natural Language Processing), allowing you to sort and categorize your existing and fresh Aadhaar data from multiple formats with the shortest TAT.

Key Features and Advantages:

  1. Real-time and Quick Masking
  2. Bulk Masking Capabilities
  3. Effortless API-based Integrations
  4. Multiple document types are supported
  5. Robust User Data Compliance, Security, and Privacy

With iStart’s Aadhaar Masking Solution, the Aadhaar number can be completely or partially hidden in real time. Our solution applies to both new and existing customer records.

Contact our solution expert or email us at business@isolve.global to learn more. Let us understand your needs by scheduling a consultation now.

Prevent your customer from identity theft and stay compliant! Book a Demo.

Enhance your customer experience and data privacy!!

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