Marketing & PR Manager

MPRM1020C
Chennai
Posted 6 days ago

 

iSolve Technologies is a Business Transformation company. We partner with our customers, understand their business, hypothesize and analyze process gaps, build strategy and bring 100% visibility to every step of the operation with innovative technology.

Customers typically come to us for our in-depth understanding of businesses and stay with us for our service excellence!

We are looking for a result-driven leader who can run a Marketing and PR team for iSolve – a successful business transformation company which works with many marquee brands across multiple industry verticals in India, Europe, Middle East and the USA.

Key Responsibilities:


  • Develop and refine positioning that differentiate iSolve platforms and services
  • Develop and execute marketing initiatives to increase awareness and imageries of iSolve for improved conversion
  • Drive market research for understanding customer needs, industry roadmap, market trends and competitive analysis
  • Build an integrated marketing plan to drive a healthy pipeline and lead velocity by working with other cross-functional teams
  • Demonstrate understanding of different marketing content types (TOFU, MOFU, BOFU) that target audience at various stages of buying and usage cycle and use insights for creating most appropriate marketing messages
  • Managing sales enablement for launch various platforms & services (P&S) and improving P&S adoption
  • Lead and develop digital marketing team by recruiting, selecting, orienting, training employees and drive digital marketing results by taking full ownership for results
  • Content creation (for the website, P&S videos, marketing collateral) and SEO/SEM for LinkedIn, Facebook, Instagram, Twitter, Mailers etc. and optimizing user experience and conversions from website/Chatbot, content marketing campaigns
  • Ability to design tactical campaigns/manage local content strategy by understanding key audiences and industries in target markets
  • Generate ideas for and assist with the creation of high-quality marketing content for the region (e.g. video, customer stories, blog articles, reports, ebooks)
  • Plan and conduct marketing activities with cross-functional teams such as lead and demand generation, hosting events, targeted campaigns and PR management
  • Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs)
  • Proven success in driving GTM strategies

Key Professional Attributes:


  • Process-driven professional with strong analytical ability and budgeting skills
  • Self-motivated, strong collaborator with “Customer First” mentality and Multitasking ability
  • A passionate storyteller who can build a compelling vision and story with a demonstrated track record of producing results in a start-up culture
  • Strong written and spoken English communication skills
  • Expertise in visual storytelling using illustrations and iconography, demonstrating an exemplary background in Graphic and Web design, proven experience with A/B and multivariate experiments, strong understanding of color, layout and typography, solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) and working knowledge of HTML, CSS and JavaScript will be an advantage

Qualifications Required:


  • Bachelor’s or master’s degree in marketing or a related field
  • 8+ years of successful experience in marketing/product marketing
  • 5+ years of people management experience

 

We are proud to foster a culture of diversity – be it gender, age, experience, perspective, or background!

 

Job Features

Job CategoryMarketing & PR Manager

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